Come to Geek Bar US Station to explore the "core of the industry"

Author: GeekBarVape    Views: 49641

This year, Geek Bar is very different, launching three theme exhibition areas, namely the Electronic Atomization Brand Pavilion, the Low-Temperature Herbal and Heat-Not-Burn Theme Pavilion, and the Electronic Atomization Supply Chain Industry Expo.

The clearly planned exhibition area is convenient for visitors and exhibitors to participate in the exhibition in a targeted and planned manner. However, why did Geek Bar set up a special supply chain pavilion? What role does the supply chain play in the development of e-cigarettes? In the environment of unclear policies and mixed order, why did the OEM giant BYD still choose to enter the e-cigarette industry?

The e-cigarette supply chain system seems to no longer be the novice that was not cared about and mentioned by the public in the past. In the process of the continuous expansion of the global e-cigarette market, the supply chain system has become an important way to manage costs and is an indispensable part of long-term stability and development.

E-cigarette industry chain

As a fast-moving consumer product for C-end consumers, the industry chain covered by e-cigarettes can be divided into upstream raw material suppliers, Brands and manufacturers in the middle stream, and distributors and retailers in the downstream. Among them, equipment manufacturers master the core technology and patents of electronic cigarette equipment, so this group enjoys more product added value and gross profit margin.

Supply chain becomes a new track

Taking the atomizer, the core component of electronic cigarette equipment, as an example, assuming the ex-factory price is 33 yuan/piece, the added value that retail stores, distributors, brand owners, OEM factories and raw material suppliers can obtain is 13 yuan, 5.2 yuan, 5.5 yuan, 5.3 yuan and 4 yuan respectively. It is calculated that the gross profit margins of retail, distribution, brand and OEM links are 39%, 26%, 37% and 57% respectively. It can be seen that OEM manufacturers It is the link with the highest gross profit margin in the current electronic cigarette atomizer industry chain.

As a leading manufacturer of electronic cigarette atomizer equipment with strong strength, Smoore Internationals gross profit margin and net profit margin in 2020 reached 53% and 24% respectively, and benefited from the commercialization of its independently developed ceramic atomization technology FEELM, which ensured the continuous increase in Smoores product prices and gross profit margins and stable long-term development.

The electronic cigarette industry is in a developmental stage, with chaotic manufacturing and a lack of suppliers with advanced technology and stable production capacity. BYD, as a large manufacturer with technological advantages, comprehensive strength, and a certain market share and resources, will naturally choose to enter the market , to obtain high-profit long-term growth.

In addition, the importance of upstream industrial chains such as batteries, metal materials, and packaging has gradually increased. Electronic cigarette equipment has the characteristics of light weight and large battery volume, as well as fast iteration of new products and low customer retention.

So, how to improve product competitiveness, continuously update product features, maintain and expand the user base, and how to reasonably control costs and win profits under the premise of ensuring product quality in combination with industrial intelligence have become new difficulties for many practitioners, and also a new path for development.

Electronic Atomization Supply Chain Industry Expo

In line with the development trend of the electronic cigarette market and the needs of industry practitioners, Geek Bar has accurately subdivided and re-integrated sufficient supply chain resources, and has attracted 120+ companies involved in various modules of the supply chain, such as EVE Energy, Wanbao Energy, Guoyan, Henkel, and Hongtai Automation, to participate in the exhibition. The 15,000 square meters of supply chain exhibition hall area provides exhibitors with channels and windows to establish a good brand reputation and promote high-quality brand image. It is expected to attract more than 80,000 professional visitors, help exhibitors and visitors to communicate efficiently face to face, discover valuable and potential enterprises, and discover more possibilities for trade cooperation.

Display scope

OEM/ODM generation (production)

Intelligent temperature control: factory, battery, control board, chip, etc.;

Heating system and temperature resistance configuration: ceramic atomizer core, heating wire, oil guide cotton, electromagnetic heating technology, ceramic/metal heating sheet, ceramic cigarette holder, PEEK, ceramic molding equipment, sintering furnace equipment, grinding and polishing equipment;

Raw materials and spare parts: CNC hardware, die castings, aluminum extrusions, glass warehouses, injection molded parts, zirconia ceramic appearance parts, electronic cigarette decorative diaphragms, 3D glass, electronic cigarette special plastic raw materials, oil guide rods, silicone pads/rings;

Flavors and fragrances and e-liquid peripherals: PG/VG, e-liquid bottles;

Anti-counterfeiting tracking and service supply chain: underage tracking, big data technology, Internet of Things technology, label and printing service providers, packaging (packaging) service providers;

Intelligent production and auxiliary equipment: injection molding equipment, high-pressure molding equipment, automation equipment, laser equipment, die-casting equipment, oil filling machine, CNC equipment, testing equipment, packaging equipment, filling equipment, etc.;

New materials and technologies: such as ceramic materials, waterproof materials, nanomaterials, and environmentally friendly materials;

Design and testing patent services: engineering structure plans, testing equipment and institutions, patent authorization, and ID appearance design;