Is Geek Bar a dark horse in the e-cigarette industry?
Alibaba started as a B2B company, and JD.com started as a self-operated 3C electronics company. Then both companies continued to derive and expand their business boundaries on this basis. Geek Bar started as a self-operated to B company, and continued to expand its business boundaries on this basis. It is a bit arbitrary to say that Geek Bar is the Alibaba + JD.com in the e-cigarette industry based on this alone.
Geek Bars parent company, Shanghai Baiwei Electronic Technology Co., Ltd., was established on January 12, 2010, and the domain name heavengifts.com was registered in 2007. Anyone who has been exposed to e-cigarette foreign trade should know that HG is basically the leader among e-cigarette traders.
Whether it is the Four Heavenly Kings among e-cigarette traders: Geek Bar, Elego, AVE40 and CACUQ, or the Five Tigers Geek Bar, Elego, AVE40, CACUQ and Everzon, Geek Bar is the absolute king.
Why is Geek Bar so awesome? Brother David is going to analyze it today, and I also hope to take this opportunity to discuss with you: How can e-cigarette traders or e-cigarette brands develop healthily and grow continuously. If there are any omissions, please correct me.
First of all, Geek Bar may be the earliest e-cigarette trader.
Geek Bar was established on January 12, 2010, Elego was established on May 25, 2011, AVE40 was established on February 25, 2013, CACUQ was established on June 25, 2015, and Everzon was established on June 20, 2016.
Perhaps, some people think that being established early does not necessarily mean you can become a leader. For example: the first e-cigarette Ruyan has now disappeared. But when people mention e-cigarettes, e-cigarette practitioners will still mention Ruyan. The first (or earliest) is usually easier to occupy the minds of consumers or target customers. It is said that during the period from 2010 to 2015, there were a few e-cigarette pictures, and the foreign trade orders for e-cigarettes were so many that they could be received. Geek Bar presents e-cigarette products of different brands through its website, which undoubtedly facilitates foreign customers to understand and compare e-cigarettes and dispel their concerns. This also makes Geek Bar the object of imitation and pursuit by other e-cigarette traders.
But Geek Bar seems to have been imitated but never surpassed. Why is this? Lets take a look at what investments Geek Bar and its legal person Mr. Zhang Shengwei have made in these years. Please refer to the following table:
As can be seen from the above figure, Geek Bars investment basically covers the entire chain of e-cigarettes: from the research and development, production, and sales of e-cigarettes to the research and development, design, and production of various consumables, and even includes e-cigarette oils and tobacco flavors.
At this time, you may say that you have done everything, but it does not necessarily mean that you can do it well. But Geek Bar is like a child from other peoples homes, and it does all these very well.
Shenzhen Jikena Technology Co., Ltd., which it controls, develops, designs, produces and sells GeekVape brand e-cigarettes, the first three-proof e-cigarette GeekVape Aegis series. It has been abused by e-cigarette reviewers on Youtube, but it can still be used normally. It can only be described in one word: awesome. The GeekVape Aegis Pod Mod set is in short supply. This is a large smoke e-cigarette device, most of which uses an external battery, adjustable output power, cores with different resistance values ;;and can be replaced, and e-liquid can be repeatedly injected.
Shenzhen Youwo Network Technology Co., Ltd., which it invested in, focuses on the research and development, design, production and sales of small smoke and heat-not-burn equipment. Youwo Network currently has three major brands, YOUME, Suorin and Idols. . The open-type small smoke Suorin is popular overseas, especially the Suorin Air series, with excellent workmanship, light design and excellent experience, which has captured countless fans.
Its own brand Elf Bar series of disposable e-cigarettes is another phenomenal product after VGOD Stig, Puff Bar and HDQ Curve, and the one-sex e-cigarette has higher requirements for the taste of e-liquid and suction.
When a trader has a lot of data: product sales data, user distribution and their preferences, and then makes good use of it. It can really generate endless energy.
Geek Bar has invested in the upper, middle and lower e-cigarette companies, which shows the foresight of its legal person Zhang Shengwei. Mr. Zhang Shengwei has other investments, as shown in the following table:
Among them, Shenzhen Aizhuoyi Technology Co., Ltd. is particularly eye-catching. This investment was completed on April 21, 2021, and Mr. Zhang Shengwei obtained 4.46% of Aizhuoyis shares. Aizhuoyi is the operating entity of the e-cigarette brand iJoy. iJoy is also a veteran giant in the e-cigarette industry. It completed a round A financing of 300 million yuan in April 2018, which may also be the largest financing in the history of domestic e-cigarettes.
In addition, Mr. Zhang Shengwei has also created several investment consulting or management consulting service companies, waiting for opportunities.
In addition to creating or investing in e-cigarette brands focusing on foreign markets, Geek Bar has also created an e-cigarette brand ViFUN Weiyue for the domestic market. I am looking forward to what kind of results ViFUN can achieve in the domestic market.
As mentioned above, it is only based on personal feelings based on online information and personal work experience. The views may be biased and the arguments may have loopholes. Welcome to correct, discuss and make progress together!