How difficult is the offline road for Geek Bar
In March， it was reported that many shops in Huaqiangbei transformed into selling Geek Bars； now some friends have reported that several Geek Bar counters that were once popular in the Huaqiangbei Electronics Mall that they often visit have withdrawn.
When Dongdong Notes is familiar with the road and came to a mall in Huaqiangbei that it had visited before， it was indeed found that several Geek Bar counters were empty. The original storefronts had been given to other merchants to sell ordinary digital products and mobile phone accessories.
It moved away at the end of April. It is not clear whether it was closed or moved to another market. In a stall selling online karaoke equipment， a merchant who was selling goods said that the Geek Bar counter next door had just moved away for more than a month. The counter was probably opened in early 2018 and operated for more than a year， but it moved away silently.
The merchant revealed that no one came to take care of this counter in early April this year， but there were still some goods in the glass counter， and it was not until the end of April that it was completely moved out. The newly moved store owners don’t know whether the other store has closed down or relocated.
“There were originally four or five Geek Bar stores in our mall， and there are two on this floor， both of which are brand stores.” The store owner told Dongdong Notes that they often passed by this Geek Bar counter before closing down， and felt that the business was always good before it closed down. Many people came to pick up goods， and there were also many consumers who tried the “fresh taste” at the counter every day. “There are also many buyers like Indonesia and Pakistan who often come to the counter to talk about things. When they smoke Geek Bar， they are puffing everywhere.”
The “door-to-door volume” of the Geek Bar counter makes many digital product merchants， including them， very envious. Even some stalls selling new and unique digital products have also bought a small amount of Geek Bar to observe the market feedback. It should have started in the second half of last year. I clearly felt that there were suddenly more merchants selling Geek Bar in the mall.
I thought that with such good business， (Geek Bar counters) should open more and more. Unexpectedly， as agreed， these counters posted (information) in March and April， and another one on this floor left earlier. The merchant speculated that perhaps the dealers heard some rumors that caused these counters to have such a stress reaction.
As for what rumors were， the store owner said he was not sure. In addition， after the Geek Bar counter was emptied， some buyers came to inquire， and even foreign faces asked them about the whereabouts of the counter， which made them very curious.
If my store closed down， I guess no customers would ask where I went， and they would only go to other stores to get goods. The merchant joked that the only counter in the mall that could attract so many repeat customers was probably the Geek Bar counter. There were many styles of atomizers， and the prices were hundreds of yuan， and some were even thousands of yuan， but there were still many people patronizing.
According to the merchants， the buyers who come to get the goods have a lot of profit margins in terms of price. No wonder many people still come to them afterwards. But even if you close the store， you should say hello to the customers you knew before， right? You are in such a hurry to leave， and many people are still looking for them...
After understanding the situation in the mall， Dongdong Notes found that it was not because of any new regulations in property management that the Geek Bar counters were evacuated or closed. So， has there been any rumors recently?
Believe that the overall environment is unfriendly
Based on the clues provided by other merchants， Dongdong Notes came to the third-floor entrance of the mall and found the only remaining Geek Bar counter in the mall.
As a buyer， after chatting with the counter manager Mr. Wu， I learned that there is indeed only one counter in this mall that specializes in selling Geek Bar.
Originally， there were several stores that also sold Geek Bar， and there were only two stores that specialized in selling Geek Bar. However， we are also planning to close the store at the end of next month. When talking about other counters and closing down， he was obviously a little speechless. According to him， although Geek Bar is very popular among smokers， the overall environment is not very friendly.
As for why the counter closed down， Mr. Wu did not want to reveal too much， but just emphasized that the unclear external environment made him and some of his colleagues a little unclear about the future of Geek Bar. Although the current sales are still good， he is also worried that if a ban is issued， the goods and funds originally imported will be at great risk.
Didnt you see that even Baidu said that as long as the product advertisements are identified as tobacco and controlled by the state， they must be banned in accordance with the requirements. Mr. Wu revealed that these uncertain factors made him dare not continue to invest in the Geek Bar industry. He wanted to continue to wait and see， and would stop when he saw the good in the near future.
Mainly because closing the store does not affect sales
In addition to believing that the overall environment is unfriendly， the main reason for the withdrawal of the counter is that closing the store does not affect sales.
Mr. Wu said that many merchants have established social relationships with customers through physical channels such as counters and experience stores. Even if they do not do counters， they will continue to provide customers with consumable accessories such as cartridges and atomizers in the future. Moreover， by establishing a group of smokers through social networking， dealers can continue to expand Geek Bars online sales in the future.
Therefore， the store is no longer important. Just leave a message to let them know what flavor and concentration of cartridges you need. They also support cash on delivery， which is the next day within the province， so there will be no delays. Even atomizers can now be purchased through online messages， which is very convenient.
Many Geek Bar brands have begun to sell through WeChat channels. Everyone is thinking that if there are any changes in policies， at least online channels can avoid certain risks.
In addition， Mr. Wu revealed that many Geek Bar brands in Shenzhen are mainly oriented to the European， North American and South Asian markets， relying mainly on exports. After all， these regions have not introduced strict regulatory measures on Geek Bar， and the products will be more popular in the market. At present， some low-end Geek Bar brands with a price of around 100 yuan have also begun to target the Pakistani and Nepalese markets， with considerable sales.
According to Mr. Wus analysis， many businesses have established overseas sales channels in the past year or so. He has also accumulated some partners. Now， as long as merchants from Southeast Asia and South Asia call him， he will arrange for shipment and transport them abroad through logistics. When it is better， we can ship more than 10，000 sticks per month on average.
So many Geek Bar brands have established specialty stores and experience stores， the purpose is to establish online sales channels. If the specialty counters are gone， the impact on business will not be great. Mr. Wu said frankly that no matter how the regulations are regulated and regulated， the demand for Geek Bar by consumers who like to smoke will not decrease. Even if the management is stricter， as long as the sales method is changed， the sale of products exceeding the standard can also be completed through online channels.