New retail channel, Geek Bar vending machine
Since 2018, the Geek Bar industry has been in full swing, and various types of capital have flocked in. I believe that Geek Bar is a fast-moving consumer goods category with huge market space. Geek Bar brands that have obtained capital invest resources to sponsor concerts and other events for brand promotion, provide subsidies to build exclusive store terminals, recruit merchants to use their own resources to sell, and promote the online part through Tmall and JD e-commerce platforms.
As an emerging sales channel, is the new retail channel of Geek Bar vending machines worthy of strategic investment by brands? Vending machines are near-field consumption, close contact with consumers, and instantaneity and experience attract consumption. Beverage vending machines have verified the development trend of automatic vending, which not only increases sales, but also increases the exposure of brands. The new retail channel of Zhanyun Cigarette Machine Geek Bar vending machines can bring four benefits to brands.
1. Control commodity prices
How to maintain a stable channel price is the core of market supervision of fast-moving consumer goods. A chaotic price system will cause serious damage to brand value. Geek Bar is benchmarking fast-moving consumer goods, and it also needs to regulate channel prices to maintain the stability of the merchant team and a good brand image.
The Zhangyun Cigarette Machine vending machine system provides the function of controlling commodity prices. Brands can set a lower retail price in the system, and merchants cannot sell at a price lower than the set price.
2. Control the products on the shelves
A brand wants to build a Geek Bar vending machine retail system, and must recruit merchants to lay out terminals. It is inevitable to provide a subsidy policy for the investment plan. Usually, merchants have several brands, and can put the subsidized vending machines on the shelves of other brands Geek Bar. Then the interests of the brand that provides the subsidy policy are damaged and cannot obtain the exclusive automatic vending retail channel.
The Zhangyun Cigarette Machine Geek Bar vending machine new retail system provides the function of controlling commodities. Brands can set up a commodity library in the system, and merchants can only select and put on the shelves from the commodity library, so as to ensure the exclusive operation of the brands products and avoid spending money to make wedding clothes for others.
3. Accurate data analysis
Brands can keep track of sales data of automatic vending channels at any time through the Zhangyun Cigarette Machine operation and management system, and obtain sales data of various scenarios such as KTV, bars, Internet cafes, and milk tea shops. They can analyze these data, extract theoretical guidance, and provide guidance for product development based on the data.
4. Convert consumers into online users
Currently, many of Geek Bars sales come from e-commerce platforms such as Tmall and JD.com, and the marketing and promotion costs are extremely high. All brands want to establish private domain traffic and guide customers to their own WeChat official accounts or mini-program malls, but the ideal is full and the reality is very skinny. There are very few users of each official account and mini-program mall.
How to promote official accounts and mini-program malls at low cost, improve conversion rates, and acquire more online users? The Zhanyun Cigarette Machine Geek Bar vending machine new retail system is an online and offline solution. It can convert consumers of the vending machine into users of the brands official account, and can promote the official account, mini-programs and other advertisements on the page after payment on the mobile phone. In this way, the brand can obtain more private domain traffic and carry out promotion and marketing to precise users.