Geek Bar brought many hot products to CIPA Hangzhou Station
Geek Bar is an e-cigarette brand focusing on the foreign market. Its products have simple and fashionable design, intelligent and convenient usage mode, throat hit and delicate smoke comparable to real cigarettes, making it popular. Geek Bar has begun to enter the domestic market!
Source: WeChat public account Yise
A few years ago, when talking about the name Geek Bar with electronic atomization users, large smoke users may be more familiar with it than small smoke users. In the past two years, as Geek Bar has successively launched Smart one for mid-to-high-end users and MILKY WAY Youth Edition with fashion technology genes. This brand quickly became the focus of discussion about small smoke. Its outstanding product strength and experience quickly won the hearts of franchisees and users, and its market share and user volume entered a rapid growth stage.
But if you know the Geek Bar brand from the beginning, you will find that behind its rapid growth and development trend today is the result of its parent companys continuous and silent efforts since its inception, integrating long-termism into every vein of corporate development and taking a steady and steady development route.
In 2012, Geek Bars parent company, Heng Wansheng Technology Co., Ltd., was founded in Shenzhen, the city of electronic cigarettes. Unlike other brands that use outsourcing OEM + marketing as their main model, Heng Wansheng Technology has started a self-production and self-sales model since its inception. It is unique among a group of lightweight, OEM electronic atomization brands, and has also formed a differentiation from other brands.
The lightweight model can bring faster iteration speed to the company, but it is difficult to solve the uncontrollable problem of product quality, and the weak control over the supply chain has also become a hidden danger for the development of the company. The self-production and self-sales model can not only solve the above problems, but also consolidate the foundation of the company. For Heng Wansheng Technology, which takes a steady and steady route, such a model can truly realize the concept of product-oriented that it has always adhered to since its inception, and bring users better product quality and user experience.
In the past ten years, Geek Bar has completed the leap from large smoke to small smoke in the development of the atomization industry. The export of large smoke has accumulated many loyal users and a good word-of-mouth effect for Geek Bar in many countries around the world. The success of the product has driven the rapid development of the company. The recognition of users and strong product strength have formed a strong corporate moat. Such careful planning and layout have ushered in the explosion of Geek Bar in the small smoke industry.
In terms of production strength, Geek Bar currently has an independent factory of more than 12,000 square meters in Songgang, Baoan, Shenzhen, including large smoke, small smoke and disposable smoke series, covering multiple user scenarios. The monthly production capacity of cigarette cartridges can reach tens of millions, and the number of cigarette rods can reach 3 million, and the number is still growing.
Product quality is the most important part of Geek Bar. The R&D team comes from practitioners with rich experience in the electronic atomization industry who have been deeply involved in the industry for many years. They have a deep understanding and insight into the market and users, are good at innovative design, and create more competitive and differentiated products to enhance the companys market influence.
At present, Geek Bars small smoke products, the main mid-to-high-end Smart one series, have eight colors. Different from the industrys multiple colors that give users a variety of choices, Geek Bars eight colors are mainly the most popular and texture-reflecting colors for users today. Reducing color choices can not only improve decision-making efficiency and obtain a good experience, but also effectively improve store operation efficiency and achieve the effect of improving efficiency and reducing costs.
The child lock function that enters the dormant period after three quick plugs and unplugs effectively prevents underage use, actively assumes corporate social responsibility, and protects the rights and interests of minors. At the same time, this function can also better protect the cigarette rod and cigarette cartridges when there is no need to use them, extending their service life.
The technology-based MILKY WAY Youth Edition uses extremely vibrant macaron colors, with a compact appearance and exquisite design. The built-in NFC near-field communication function can connect to Bluetooth to realize the intelligent access control unlocking of the cigarette rod, combining the cigarette rod and the door lock into one. It fully considers the daily life scenes and has won the love and pursuit of many young users.
In the concept of marketing 4P, channels and publicity are two key strategies for whether a brand can be recognized. Since the launch of the small smoke product, Geek Bar has gradually accelerated the speed of channel expansion, and completed the expansion of channels and brand publicity through a series of combined punches such as franchise incentive policies and brand publicity. With the product strength of WYSIWYG, we meet user expectations, complete the closed loop of the user experience process, form good user perception and stickiness, reduce the difficulty of user cognition, effectively improve brand exposure and market share, and currently cover many cities across the country, realizing the strong rise of the brand.
Looking at the development of the enterprise from a long-term perspective, Geek Bar implements integrated management of franchisees. In addition to basic resource support, Geek Bar implements a refined management concept from store location selection to store stocking and marketing activities. There is a set of standardized solutions internally, which reduces the difficulty of store operation for franchisees through standardization, enables quick start, helps franchisees go longer and further, and achieve mutual achievement.
Behind the rapid development of Geek Bar today is the belief in the power of the long term. On the other hand, always adhering to its external corporate mission of being a partner trusted by customers and a preferred brand trusted by users is also the key to the long-term development of the brand.
Using ten years to build a good brand and a good product, and being a long-termist with a solid foundation, you will eventually wait for the moment of acceleration, and now, Geek Bar is ushering in its explosive year.