Where is the way out for Australian Geek Bar media
Relatively speaking, American Geek Bar media and self-media are more mature and complete. Although Geek Bar originated in China, it is more accepted in the United States, and the United States is also the worlds largest Geek Bar market.
Geek Bar website and forum. Take Vaping360 and ECF as examples. The former is the worlds largest Geek Bar website, and the latter is the worlds largest Geek Bar forum.
Vaping360 mainly publishes Geek Bar industry consultation, policies, and evaluations. Evaluations will be part of its source of income; another part of its income should be advertising (from brands or Geek Bar vertical stations).
ECF brings together many Geek Bar enthusiasts from all over the world. They share their stories with Geek Bar here and also do some evaluation work. Brands and Geek Bar vertical stations can apply for an exclusive sub-section on ECF, where they can publish information related to themselves and pay a fixed fee every month; ECF will also sell some advertising space to brands and Geek Bar vertical stations in need.
Geek Bar self-media (Youtube and Instagram): The former mainly earns income through reviews or joint ventures, while the latter mainly earns income through posting pictures.
The number one reviewer of Geek Bar on Youtube, RIP Trippers, has 1.33 million Youtube subscribers. In 2019, the price of one review was about $5,000, and there were about 5 reviews per month on average. Some Youtubers will also monetize by launching joint products with the Geek Bar brand. The most successful one is the cooperation between WISMEC and Jaybo, and now DOVPO is taking the same route. Of course, Youtuber celebrities will also have their own Instagram accounts and will promote them together. The Instagram celebrities discussed below do not include the above-mentioned Youtuber reviewers.
Instagram celebrities mainly cash in by posting pictures or Vape Trick videos, and most of them can be done by giving away products or tens or hundreds of dollars.
Deals sites such as cheapvaping.deals mainly earn income through alliances and advertising. The commission on CJ Alliance is higher, 20% is also very common, but there are not many Geek Bar merchants settled in; the commission on SAS is generally set at 10% of the order amount, and there are quite a lot of Geek Bar merchants settled in, and it is also an alliance platform chosen by many celebrities. When your traffic is large enough and the conversion is guaranteed, you can negotiate the commission ratio with the Geek Bar merchants. Some Youtubers who do not charge for evaluation also monetize through the alliance.
As mentioned above, some common or mainstream monetization methods of foreign Geek Bar media or self-media can be used as reference by domestic practitioners, but they cannot be copied.
For example, domestic Geek Bar brands have also launched joint models, such as VAZO and Donglaiye, Vitavp and Hotdog. Geek Bar brands want to use the other partys fame to promote products, but the other party is not so famous in the Geek Bar industry. They just attract the other partys fans or have a publicity gimmick.
There used to be a forum with a lot of traffic in China: Steam Bus. But for various reasons, it is no longer accessible, and it only stays in the memory of Geek Bar players, and there are not many Geek Bar consumers in China who know Steam Bus. Steam Bus in the past should be able to receive brand promotion needs.
And now the top self-media of Geek Bar in China should be Bluehole and the new forces of atomization that are fighting for the tour. Therefore, the income from the tour should account for a large proportion of their income sources. Other self-media may be able to obtain some income through soft articles of the Geek Bar brand. We don’t know how much exactly. It’s completely personal speculation, welcome to discuss! (There is another hidden danger for domestic self-media, which is that the platform may block the account or the peers may complain)
Of course, you can also get income through alliances, but it’s difficult. For example: we put an alliance advertisement of Tencent Cloud Server on our steam dynamics, but basically no one clicked it, and no one bought it through the link of this website. Maybe the relevance is not high enough, but Geek Bar can’t sell online, so it’s basically impossible to find strongly related alliance advertisements.
Finally, you can also provide marketing services for the Geek Bar brand like your previous peers, XPer, who is now mainly engaged in overseas marketing.
In summary, the ways in which domestic Geek Bar media or self-media can realize revenue are probably: evaluation (there are not many well-known big Vs in China at present), soft articles, marketing services, and exhibition tours (even websites like us, which are currently in the fourth, fifth, sixth, and seventh tiers, cannot do exhibition tours).