Electronic cigarette brand Geek Bar exhibits with new product MVP
MYVAPOR, an electronic cigarette brand and channel operator from France, has been focusing on the mainstream market of the atomization industry in Europe and the United States for more than ten years. In the development and operation of major global brand terminals and professional channels, it has established a deep cooperative relationship with the global electronic atomizer manufacturing giant JWEI Group. In early 2021, in order to bring better product concepts and brand concepts to Chinese consumers, MYVAPOR decided to work with JWEI Group (with brands: Joyetech, Eleaf and WISMEC) for deeper strategic cooperation, establish the brand Geek Bar, strongly enter the Chinese market, and launch its first product-MVP electronic cigarette set.
It is worth mentioning that the Geek BarMVP electronic cigarette set uses the current revolutionary ceramic film atomization heating technology μKERA super core (JWEI Group released μKERA ceramic core in 2019 and μKERA Ultra ceramic core in 2020). The nano-level fusion of its heating device and oil-conducting material gives the Geek BarMVP e-cigarette kit higher efficiency, better performance and longer life.
In addition, the appearance of the Geek BarMVP e-cigarette kit adopts a minimalist design. Through repeated and meticulous polishing and high-precision sandblasting on the aviation aluminum fuselage, the bright colors and warm lines presented with high restoration degree bring a refreshing visual experience and extremely comfortable touch.
In the current market environment where competition is so fierce, it is far from enough to impress consumers only through product function marketing. In addition to ensuring that the product power is at the top level in the industry, the brand must also have the ability to understand the emotional needs of consumers and transform empathy into purchasing power through brand interaction with consumers.

When other brands are advocating immersive experience, Geek Bar uses a completely different SLOGAN to explain the brand concept: two or three puffs, and then come back. It provides a new perspective for consumption scenarios. The person in charge of the brand said that he was inspired by the use it and go concept of Mr. Zhang Xiaolong, the founder of WeChat, and believed that e-cigarettes should play the role of an efficient charging station in life. There is no need to stay too much, just two or three puffs and come back. Allow users to return to their work and family more efficiently, have more time to play their social roles, and have more opportunities to discover the colorful colors of life.
Interestingly, two or three bites, and youll be back also shows the brands confidence in the product strength from another level. Just two or three bites are enough to make you come back.
In order to allow consumers to get close to and feel the product strength of the MVP set, Geek Bar will make its debut at the [C16] booth of the IECIE 2021 Shanghai Steam Culture Week. In addition to the first flagship product MVP, there are also many overseas hit products of its strategic partner JWEI Group. It is reported that the booth will provide a series of interesting interactions and discount activities for everyone, and everyone can participate in the activities in person to win generous prizes.