Geek Bar plans to enter the Chinese market
In the global e-cigarette market， China is mostly on the export side， both in terms of brand and product. When the Canadian disposable e-cigarette giant Geek Bar planned to enter the Chinese market， it should have been well thought out.
Disposable e-cigarettes once occupied more than half of the market share in Chinas e-cigarette market， because disposable e-cigarettes have many characteristics: low entry (or trial and error) cost (retail price is basically between 29 yuan and 39 yuan)， ready to use， no need to charge， no need to fill oil， small and portable， throw away after use (this is not very friendly to the environment).
The first e-cigarette for many people in China may be a disposable e-cigarette of a certain brand. Stig is a disposable e-cigarette launched by VGOD， and it may also be the worlds first disposable e-cigarette. Even in the second half of 2020 when the policy was extremely unclear， its monthly sales in the United States were over one million. You should know that there are two other disposable e-cigarettes in the US market at the same time: HQD cuvie (please visit: HQD Hanqingda， an internationally renowned disposable e-cigarette company) and Puff Bar， the sales of these two products are also over one million per month. Moreover， these three products are basically in short supply， and orders have to be scheduled for at least one week， and sometimes they may not be available for a month， but American dealers are still willing to pay for orders.
With the foreign market being so hot， disposable e-cigarettes in the Chinese market are also springing up like mushrooms after rain. Relx has launched the Little Relx， MOTI has launched the Mojo series， VITAVP Mini， Flow， and other products. Of course， these disposable e-cigarettes in China have another more well-known name: Little Color Strips. But there are basically no ones who have really done it and are still doing it.
A few days ago， David got the news. Geek Bar， the first brand in the disposable e-cigarette market share in Canada， is preparing to enter the Chinese market. Geek Bar currently has three disposable e-cigarette products available in the Canadian market: Geek Bar Original， Geek Bar Ultra 800， and Geek Bar 1500. Each flavor has two levels of nicotine content: 20mg/ml and 50mg/ml. Through the following figure， we can have a more intuitive understanding of the flavor types， e-liquid capacity， number of puffs， and battery capacity of these three products.
Geek Bar Original is the first product launched by Geek Bar and is also an entry-level product. There are 33 optional flavors. If you add two options with different nicotine content， there are 66 options. Such a rich selection can meet the needs of more different customers. With the accumulation of data， the number of optional flavors has decreased. It can also be inferred that Geek Bar has become more and more clear about the preferences of users， so Geek Bar can launch more targeted flavors in subsequent product updates and iterations.
In fact， there are not many e-cigarette brands entering the Chinese market from abroad. Perhaps VGOD is one， but it is not doing very well in the Chinese e-cigarette market. When STIG was just launched， it was also in short supply in China. However， with the emergence of various small color strips in the Chinese market， STIGs voice has become smaller and smaller. Maybe many e-cigarette practitioners now dont know this small cigarette or the brand VGOD. You should know that the VGOD brand has countless fans among professional players abroad， and its Vape Trick competition videos often have millions of views on Youtube.
Why did VGOD Stig fail to continue in the Chinese market? From my point of view， there are three points:
1. The flavors are not customized for the Chinese market: the flavors for the global market are the same， but the flavor preferences are different in different regions or markets. For example， the US market is dominated by VGOD Stig， HQD cuvie and Puff Bar. HQD cuvie is the only king in Russia and other Russian-speaking markets. Canada is dominated by Geek Bar；
2. After-sales processing: Stig products need to be sent back to the factory for inspection to confirm that there is really a problem with the product before they can be replaced； for a certain brand at the same time， as long as it is leaking oil or has oil but cannot be used， it can be replaced at all retail stores. The superior and inferior ones can be distinguished at a glance；
3. Price: Most Chinese users are price-sensitive customers. If there is only one such product on the market and it is irreplaceable， then the high price can be understood， but when there are such products everywhere in the market， it is too much to set such a price.
If Geek Bar finally enters the Chinese market， the above points may be used as a reference.