Diankang Geek Bar Stores Exceed 200
It took Diankang just over a year to open more than 200 Geek Bar stores from the first store. What is the secret of Diankangs rapid growth?
Diankang is affiliated to Nanjing Steam Duck Trading Co., Ltd., which was established in 2018. It is one of the earliest companies in China to engage in Geek Bar sales. It operated many Tmall stores in the early stage and then transformed to focus on Geek Bar physical store channels.
After the epidemic situation improved in April 2020, Diankang opened its first physical store. In just over half a year, it opened 100 physical stores in Jiangsu, Anhui and other places. The development speed is amazing.
As of July 7, 2021, Diankang, a well-known domestic Geek Bar collection store brand, has 211 atomization stores, covering 15 provinces and cities across the country. Judging from the current public data of various Geek Bar collection store brands, the total number of Diankang stores is temporarily in the leading number.
The secret of Diankangs rapid growth lies in its brand management philosophy of not cutting leeks, focusing on the long-term growth of stores, and providing three subsidies and three advantages to support franchise stores.
Three subsidies for Diankang Geek Bar Collection Store:
1. Decoration subsidy: full decoration payment, or 1/2 decoration payment cash subsidy;
2. Deposit distribution subsidy: full distribution according to the deposit amountï¼›
3. Rent subsidy + store owner salary: up to 12 months of rent subsidy, some brands give store owners a fixed salary based on sales.
Three advantages of Diankang Geek Bar Collection Store:
1. Unconditional return and exchange, all products can be returned at the same price, completely eliminating the risk of store owners holding back goods;
2. Price advantage, unified supply according to the store price specified by each brand manufacturer, and set up a store reward mechanism;
3. Multi-brand product joint drainage + Diankang membership system self-drainage
Why can Diankang provide such a service? Zhang Hanlin once said in his circle of friends that Diankang, as the provincial agent of multiple brands such as Youzi, Fulu, and Kemi, has a monthly sales task of nearly 10 million. Even if nearly 200 franchise stores return and exchange goods for 10,000 yuan per month, it is only 2 million yuan a month, which is only 20% of the companys sales task of nearly 10 million yuan per month. Free return and exchange may be impossible for others, but it is just a piece of cake for Diankang.